McDonalds commercial

Type :Humor
Advertisement appeal: Emotional appeal
Customers: teenagers 15- 19 years and young adults 20- 35years

The McDonald’s commercial is entertaining. It has injected humor which is applicable to the advertisement.  This ad is one of my favorites because it’s funny and emotional. McDonald is selling value and lifestyle. When this ad was aired on TV it immediately caught my attention because it used drama; and it was interesting to watch. They used couples to show emotion and in order for people to relay to it. Moreover it is simple to get the message from their advertisements because they are consistent and they mostly use situation or set ups that people are familiar with in order to sale ideas in their customer’s minds.

McDonald's: time to wake up

Type: Print
Advertisement appeal: emotional appeal
customers: teenagers 16 years to 19 years and working adults 20 years and above.


McDonald’s time to wake up advertisement has touched on personal experience and has used a scenario that people can relate to. This print advertisement has used simple graphics that’s vivid; the words are small but in white therefore there easy to spot and read. Also they have used the McDonald logo which identifies the brand itself. The layout is vibrant and immediately someone see's it they already know what the ad is all about. I like this ad because it's simple and blunt. It has not used many words and yet it has managed to sale me the idea that “everyone should be waking up to McDonald’s ;  and that it's available at all times even in the morning , you can have a taste of their coffee to start your day. McDonald’s is ready to serve you at anytime of the day.”

AXE: Susan Glenn commercial

Type: TV
Advertisement appeal: emotional appeal
customers : teenagers 16 to 20 years and young working adults 21 years to 35 years.

The AXE: Susan Glenn commercial is an innovative advertisement and one of the best i have ever seen. When i first saw it i felt that if i used this product i would be cool and outgoing. I liked this commercial because  It used a drama that most people have  ever seen in real life and by doing so; it touched on the emotions and personal experience of the consumers. Majority of people can relate to it and this has built trust. A large number of people especially teenagers have problems with being shy; therefore Axe focused on selling the idea that 'if you use Axe you will not be shy 'and this made quite a difference in people's lives and influenced the public by what they saw in the advertisement; to be courageous on speaking or relating to others especially the opposite gender. This was an effective advertisement.