Type: TV
Advertisement appeal: emotional appeal
customers : teenagers 16 to 20 years and young working adults 21 years to 35 years.
The AXE: Susan Glenn commercial is an innovative advertisement and one of the best i have ever seen. When i first saw it i felt that if i used this product i would be cool and outgoing. I liked this commercial because It used a drama that most people have ever seen in real life and by doing so; it touched on the emotions and personal experience of the consumers. Majority of people can relate to it and this has built trust. A large number of people especially teenagers have problems with being shy; therefore Axe focused on selling the idea that 'if you use Axe you will not be shy 'and this made quite a difference in people's lives and influenced the public by what they saw in the advertisement; to be courageous on speaking or relating to others especially the opposite gender. This was an effective advertisement.
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