McDonald's: time to wake up

Type: Print
Advertisement appeal: emotional appeal
customers: teenagers 16 years to 19 years and working adults 20 years and above.


McDonald’s time to wake up advertisement has touched on personal experience and has used a scenario that people can relate to. This print advertisement has used simple graphics that’s vivid; the words are small but in white therefore there easy to spot and read. Also they have used the McDonald logo which identifies the brand itself. The layout is vibrant and immediately someone see's it they already know what the ad is all about. I like this ad because it's simple and blunt. It has not used many words and yet it has managed to sale me the idea that “everyone should be waking up to McDonald’s ;  and that it's available at all times even in the morning , you can have a taste of their coffee to start your day. McDonald’s is ready to serve you at anytime of the day.”