Type : print
Appeal: rational appeal
Customers: teenagers 16 to 20 years and young working adults
from 21 years to 35 years.
Eos: evolution of smooth advertisements are always
creative and attractive. They use both visuals and words. This ad used a
rational appeal to address its customers. They addressed the benefits that a
person will get ones they use eos; it would keep their body smooth all day long
and soft. They wrote their tag line in cursive on a lady’s back; this was very innovative
because it arouses the reader’s attention and it has a great impact. The body
copy was short, simple and it highlighted the important points which were the
product benefits. Moreover the voice used was honest and friendly. I like this
ad because it used both visual and words to communicate its message to customers
effectively and it created a positive impact.
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