Type: print
Appeal: rational appeal
Customers: young working adults from 21 years to 31 years
and working adults from 32 years to 42 years.
The UV vodka advertisement is one of my favorite ad’s. It is
innovative and simple. I like the way the vodka is arranged in a cake format
forming the UV cake. This is very inventive and effective. The ad used color to bring about people’s attention and they ensured that the words they choose to use were
simple, clear and had a great impact. They used a launch headline to introduce and
announce their product; “introducing UV cake”. And they also used bold letters
to draw attention. When I saw this ad I got interested because of the layout of
the drinks and the short and simple words used which were straight to the
point.
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