Herbal essences

Type : print

Appeal: Rational appeal

Customers : teenagers from 16 years to 19 years and young working adults from 21 years to 35 years.

Herbal essences used a very creative advertisement to brand their product. The ad is colorful and simple therefore it creates awareness and stays on the customers minds. Herbal essences used a model to showcase their product and this works very well because people will relate the brand to the model. Moreover the body copy is short and simple yet it persuades people to buy the product. This ad is effective because it is straight to the point and they used the right words. Also the words were clear and mesmerizing. The brand character is trustworthy and safe therefore people may likely buy this type of shampoo. And the tone is truthful and sweet.