Nestle Milo hi- fibre advertisment

Type: Print

Appeal: rational appeal

Customers: teenagers between 14 to 19 years, young working adults between 20 to 29 years and adults from 30 years and above.

The Nestle Milo hi- fibre advertisement is good because it has used a rational appeal that shows that if you take Milo you will get your daily fibre intake, maintain your digestive system and energy. This print ad has focused on the benefits of Milo. The headlines are visible and colorful in order to grab people’s attention. The body copy is short but detailed; describes the product features in order persuades people to buy Milo and this attracts readers. The Milo advertisement used a friendly and sincere voice; it talks to the audience as friend in a believable manner; like giving advice on what’s best for them and their health.  The writing has a natural and authentic sound. The style used is direct and straight to the point because the right words were used. The writing style has flow and emphasis to it.

Carl's Jr Hardees- Hamblor- Francis J Cura- Francesco Cura

 Type: TV
Advertisement appeal: Rational appeal
Customers: teenagers 16 years to 19 years and young working adults 20 years to 29 years

This advertisement is innovative. It uses a dramatic scenario where by the characters show the greatness of Carl's Jr burger. The advertisement is cool and fresh; It employees elements of entertainment that attract attention which makes it easier for the public to get the message and understand it. I like this ad because it used a rational appeal and it has humor. Moreover I like the color used in the commercial and also the characters. When I saw this advertisement I could only think of the Carl's Jr burger; it looked so tasty that I just wanted to eat it.

McDonald’s Family time forever

Type: TV

Advertisement appeal: emotional appeal

Customers:  teenagers 15 years to 20 years and working adults 21 years and above

Showing togetherness and love is one of McDonald’s elements in their advertisements. This is very good because it shows consistency and people can relate to it. This commercial touches on the emotions and shows how family time is important to McDonald’s. Therefore it builds trust between the consumers and the brand. The McDonald’s family time forever advertisement sales family lifestyle and I can watch it over and over again because it used drama which sends a message to the public by telling a story. And this is very important because you don’t get bored easily. It entertains and informs people that in McDonald’s family comes first.

Weetabix chocolate spoonsize dancer

Type: humor

Advertisement appeal: rational appeal

customers: teenagers 12 years to 19 years and parents 25 years and above

Customers: teenagers 14 years to 19 years and young working adults 21 to 35 years

Weetabix chocolate spoonsize dancer advertisement is a creative ad which uses a young dancer in order to make it memorable. Furthermore most people especially children can relate to the character.  I like this ad because the character is young and she’s a good dancer. Also they used teddy bears who can dance and this added humor to it. I enjoy watching this ad because it’s fresh and amusing. It influences people to buy weetabix chocolate spoonsize because they managed to convey their message effectively and in a fun way. Ones I saw this advertisement I immediately wanted to try the weetabix. 

Al fresco chicken sausage blind date better

 Type: Humor
Advertisement appeal: rational appeal
Customers: teenagers 16 years to 19 years and young working adults 20 years to 35 years.

The Al fresco chicken sausage blind date better advertisement is among my favorites. It’s funny. I like the characters in the ad their lively and amusing. This commercial has used a real life scenario in the office, karaoke bar and dressing room. The Al fresco sausage advertisement is colorful and it demonstrates that by eating the sausage you can be better in whatever you want to do. This ad not only made me laugh but it also persuaded me to buy the sausage. And ever since, I have become a faithful customer.  Therefore it was successful in conveying its message.

Adidas originals: All Originals represent

 Type: TV

 Advertisement appeal: emotional appeal

 Customers :  teenagers 14 years to 19 years and young working adults 20 years to 30 years.

The 2012 “adidas is all in” campaign is fun and fresh. It touches on emotions because it brings a sense of togetherness. This advertisement shows us that by using adidas we represent where we are from and this bonds customer’s around the globe. I like this ad because it is colorful, cool and fun to watch also it used Nicki Minaj and I am a big fan. Moreover there was some dancing and singing therefore it was entertaining. Most of adidas ads are consistent in using Celebrity endorsement and entertaining people. This is effective because celebrities have followers; their fans.