Type: TV
Advertisement appeal: Rational appeal
Customers: teenagers 16 years to 19 years and young working adults 20 years to 29 years
This advertisement is innovative. It
uses a dramatic scenario where by the characters show the greatness of Carl's
Jr burger. The advertisement is cool and fresh; It employees elements of
entertainment that attract attention which makes it easier for the public to
get the message and understand it. I like this ad because it used a rational
appeal and it has humor. Moreover I like the color used in the commercial and
also the characters. When I saw this advertisement I could only think of the
Carl's Jr burger; it looked so tasty that I just wanted to eat it.
Cynthia, you need to have more variety to your e-swipe file, apart from just selecting TV ads.
ReplyDeleteChoose print ads, brochures, flyers etc and scan them if necessary. You may pass me your ads to scan if you don't have a scanner.
Also, in your write-up, do comment more on the copy writing itself. Is the text written well? Is it conveying the right tone? What tone / voice was used? Was the writing good/not good etc. Also the headlines and the dialogue and the body copy etc.
Nevertheless, good job so far with the consistent updating of this blog. Keep it up.