Type: Print
Appeal: rational appeal
Customers: teenagers between 14 to 19 years, young working
adults between 20 to 29 years and adults from 30 years and above.
The Nestle Milo hi- fibre advertisement is good because it has
used a rational appeal that shows that if you take Milo you will get your daily
fibre intake, maintain your digestive system and energy. This print ad has focused
on the benefits of Milo. The headlines are visible and colorful in order to
grab people’s attention. The body copy is short but detailed; describes the
product features in order persuades people to buy Milo and this attracts readers.
The Milo advertisement used a friendly and sincere voice; it talks to the
audience as friend in a believable manner; like giving advice on what’s best
for them and their health. The writing
has a natural and authentic sound. The style used is direct and straight to the
point because the right words were used. The writing style has flow and
emphasis to it.
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