Type: TV
Advertisement appeal: emotional appeal
Customers: teenagers
15 years to 20 years and working adults 21 years and above
Showing togetherness and love is one of McDonald’s elements
in their advertisements. This is very good because it shows consistency and
people can relate to it. This commercial touches on the emotions and shows how
family time is important to McDonald’s. Therefore it builds trust between the
consumers and the brand. The McDonald’s family time forever advertisement sales
family lifestyle and I can watch it over and over again because it used drama
which sends a message to the public by telling a story. And this is very
important because you don’t get bored easily. It entertains and informs people that
in McDonald’s family comes first.
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