Type: TV
Advertisement appeal: emotional appeal
Customers : teenagers 14 years to 19 years and young working adults 20 years to 30 years.
The 2012 “adidas is all in” campaign is fun and fresh. It
touches on emotions because it brings a sense of togetherness. This
advertisement shows us that by using adidas we represent where we are from and
this bonds customer’s around the globe. I like this ad because it is colorful, cool
and fun to watch also it used Nicki Minaj and I am a big fan. Moreover there
was some dancing and singing therefore it was entertaining. Most of adidas ads
are consistent in using Celebrity endorsement and entertaining people. This is
effective because celebrities have followers; their fans.
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