eos; evolution of smooth

Type : print

Appeal: rational appeal

Customers: teenagers 16 to 20 years and young working adults from 21 years to 35 years.

Eos: evolution of smooth advertisements are always creative and attractive. They use both visuals and words. This ad used a rational appeal to address its customers. They addressed the benefits that a person will get ones they use eos; it would keep their body smooth all day long and soft. They wrote their tag line in cursive on a lady’s back; this was very innovative because it arouses the reader’s attention and it has a great impact. The body copy was short, simple and it highlighted the important points which were the product benefits. Moreover the voice used was honest and friendly. I like this ad because it used both visual and words to communicate its message to customers effectively and it created a positive impact.

UV Vodka advertisement

Type: print

Appeal: rational appeal

Customers: young working adults from 21 years to 31 years and working adults from 32 years to 42 years.

The UV vodka advertisement is one of my favorite ad’s. It is innovative and simple. I like the way the vodka is arranged in a cake format forming the UV cake. This is very inventive and effective. The ad used color to bring about people’s attention and they ensured that the words they choose to use were simple, clear and had a great impact. They used a launch headline to introduce and announce their product; “introducing UV cake”. And they also used bold letters to draw attention. When I saw this ad I got interested because of the layout of the drinks and the short and simple words used which were straight to the point.

Herbal essences

Type : print

Appeal: Rational appeal

Customers : teenagers from 16 years to 19 years and young working adults from 21 years to 35 years.

Herbal essences used a very creative advertisement to brand their product. The ad is colorful and simple therefore it creates awareness and stays on the customers minds. Herbal essences used a model to showcase their product and this works very well because people will relate the brand to the model. Moreover the body copy is short and simple yet it persuades people to buy the product. This ad is effective because it is straight to the point and they used the right words. Also the words were clear and mesmerizing. The brand character is trustworthy and safe therefore people may likely buy this type of shampoo. And the tone is truthful and sweet.

Miss Dior Cherie

Type: Print
Appeal: emotional appeal

Customers: young working adults from 20- 35 years, urban working adults from 25 years to 45 years (women).

The Miss Dior Cherie advertisement is among my best advertisements because it is short and simple; it is straight forward. The ad used both visual and words in order to bring attention and make it memorable in the customer’s minds. They used an emotional appeal to make the targeted audience feel happy and passionate by showing a beautiful lady holding the perfume and flying with balloons. The advertisement is colorful therefore it awakens customer curiosity and interest. The headline used is clear, colorful and in a cursive form but the visual used is the strongest element because it complements the words. I like this magazine advertisement because the graphics used are attractive and the tone used is sincere and friendly.

Nestle Milo hi- fibre advertisment

Type: Print

Appeal: rational appeal

Customers: teenagers between 14 to 19 years, young working adults between 20 to 29 years and adults from 30 years and above.

The Nestle Milo hi- fibre advertisement is good because it has used a rational appeal that shows that if you take Milo you will get your daily fibre intake, maintain your digestive system and energy. This print ad has focused on the benefits of Milo. The headlines are visible and colorful in order to grab people’s attention. The body copy is short but detailed; describes the product features in order persuades people to buy Milo and this attracts readers. The Milo advertisement used a friendly and sincere voice; it talks to the audience as friend in a believable manner; like giving advice on what’s best for them and their health.  The writing has a natural and authentic sound. The style used is direct and straight to the point because the right words were used. The writing style has flow and emphasis to it.

Carl's Jr Hardees- Hamblor- Francis J Cura- Francesco Cura

 Type: TV
Advertisement appeal: Rational appeal
Customers: teenagers 16 years to 19 years and young working adults 20 years to 29 years

This advertisement is innovative. It uses a dramatic scenario where by the characters show the greatness of Carl's Jr burger. The advertisement is cool and fresh; It employees elements of entertainment that attract attention which makes it easier for the public to get the message and understand it. I like this ad because it used a rational appeal and it has humor. Moreover I like the color used in the commercial and also the characters. When I saw this advertisement I could only think of the Carl's Jr burger; it looked so tasty that I just wanted to eat it.